The Berks Teens Matter Valentine’s Day Campaign was a grass-roots effort executed by our Youth Ambassadors and supported by BTM staff, leadership committee members and community partners.
Individual Valentines were hand-made and crafted with statements about safe sex and BTM’s mission. The goal of the campaign was to increase awareness of BTM’s efforts to reduce teen pregnancy and directly address the realities of being a teen parent.
Youth Ambassadors and BTM staff greeted students at Reading High School on Valentine’s Day morning and passed out the handmade Valentines. The campaign also featured a giveaway contest with gift cards and t-shirts as prizes if students posted pictures of the Valentine’s on social media and used the hashtags: